I’m a Freelance Product Designer & Art Director crafting intuitive, functional digital experiences with a clear creative vision.
I’m a Freelance
Product Designer
& Art Director crafting intuitive, functional digital experiences with a clear creative vision.
FREELANCE DESIGNER
HUSBAND & FATHER
SELECTED PROJECTS
SHOW ALL
Global Website Relaunch
At Volkswagen, I played a key role in the global website relaunch, shaping the new digital brand identity and product vision. I led design exploration, created the ID Hub, and developed editorial templates balancing content and brand identity. I also designed a forward-thinking car visualizer, simplified the 2021 car configurator, and crafted a showroom experience as the website’s centerpiece, ensuring a seamless and e-commerce-ready experience.
Accessibility & Feature Design
For bahnhof.de by Deutsche Bahn, I worked on branding, designed custom icons, and was responsible for conceptualizing and designing key features such as the interactive map and PWA push notifications for elevators. I also contributed to the development of the design system to ensure visual consistency and scalability across the platform. All features were designed to meet WCAG accessibility standards, improving usability for all users, and bahnhof.de adhered to non-discriminatory branding, reflecting inclusivity for all visitors.
B2B Software Design
For the FMS Flottenmanagement system by Jungheinrich, I worked on the concept and design of new features that support efficient, cross-location fleet management. I focused on creating user-centered interfaces that improve usability and enable data-driven decision-making in a complex B2B environment. I also contributed to the development of the design system to ensure consistency and scalability across the platform, enhancing the overall user experience and visual coherence of the product.
NFT Platform Design
I collaborated with another brand designer to create the brand design for HYPEWEAR and was responsible for designing the website/platform. The platform offers a curated selection of luxury and streetwear NFTs from top 3D designers and established brands in fashion, sports, music, and gaming.
Website Relaunch & Visual Concept
I led the design for the ORIS website relaunch, contributing to the successful project win. My work focused on developing a strong visual concept that honored the brand’s heritage while modernizing its appeal, ensuring the project's success.
Telemedicine App Design
As a UI designer, I played a key role in the concept and design of the ADAC Medical App, which offers telemedical services to travelers. The app provides quick access to expert advice from German-speaking doctors in case of illness during a trip. My work focused on creating an intuitive and user-friendly interface to enhance the app's accessibility and usability.
SELECTED PROJECTS
SHOW ALL
Global Website Relaunch
At Volkswagen, I played a key role in the global website relaunch, shaping the new digital brand identity and product vision. I led design exploration, created the ID Hub, and developed editorial templates balancing content and brand identity. I also designed a forward-thinking car visualizer, simplified the 2021 car configurator, and crafted a showroom experience as the website’s centerpiece, ensuring a seamless and e-commerce-ready experience.
Accessibility & Feature Design
For bahnhof.de by Deutsche Bahn, I worked on branding, designed custom icons, and was responsible for conceptualizing and designing key features such as the interactive map and PWA push notifications for elevators. I also contributed to the development of the design system to ensure visual consistency and scalability across the platform. All features were designed to meet WCAG accessibility standards, improving usability for all users, and bahnhof.de adhered to non-discriminatory branding, reflecting inclusivity for all visitors.
B2B Software Design
For the FMS Flottenmanagement system by Jungheinrich, I worked on the concept and design of new features that support efficient, cross-location fleet management. I focused on creating user-centered interfaces that improve usability and enable data-driven decision-making in a complex B2B environment. I also contributed to the development of the design system to ensure consistency and scalability across the platform, enhancing the overall user experience and visual coherence of the product.
NFT Platform Design
I collaborated with another brand designer to create the brand design for HYPEWEAR and was responsible for designing the website/platform. The platform offers a curated selection of luxury and streetwear NFTs from top 3D designers and established brands in fashion, sports, music, and gaming.
Website Relaunch & Visual Concept
I led the design for the ORIS website relaunch, contributing to the successful project win. My work focused on developing a strong visual concept that honored the brand’s heritage while modernizing its appeal, ensuring the project's success.
Telemedicine App Design
As a UI designer, I played a key role in the concept and design of the ADAC Medical App, which offers telemedical services to travelers. The app provides quick access to expert advice from German-speaking doctors in case of illness during a trip. My work focused on creating an intuitive and user-friendly interface to enhance the app's accessibility and usability.
EXPERTISE
Product Design
UI/UX Design
Visual Design
Prototyping
Design System
Interaction Design
Branding
Teaching
EXPERIENCE
Freelance
2022 – Present
Freelance
2022 – Present
DEPT®
2021 – 2022
DEPT®
2021 – 2022
Accenture Song
2018 – 2021
Accenture Song
2018 – 2021
UDG / PIA
2016 – 2018
UDG / PIA
2016 – 2018
DDB Hamburg
2014 – 2016
DDB Hamburg
2014 – 2016
GGH Lowe
2013 – 2014
GGH Lowe
2013 – 2014
DDB Hamburg
2011 – 2013
DDB Hamburg
2011 – 2013
McCann Erickson
2011
McCann Erickson
2011
TEACHING
HTK academy
2019 – 2021
HTK academy
2019 – 2021
CLIENTS
TOOLS
CONNECT
Want to work with me, or just say hi?
SELECTED PROJECTS
SHOW ALL
Global Website Relaunch
At Volkswagen, I played a key role in the global website relaunch, shaping the new digital brand identity and product vision. I led design exploration, created the ID Hub, and developed editorial templates balancing content and brand identity. I also designed a forward-thinking car visualizer, simplified the 2021 car configurator, and crafted a showroom experience as the website’s centerpiece, ensuring a seamless and e-commerce-ready experience.
Accessibility & Feature Design
For bahnhof.de by Deutsche Bahn, I worked on branding, designed custom icons, and was responsible for conceptualizing and designing key features such as the interactive map and PWA push notifications for elevators. I also contributed to the development of the design system to ensure visual consistency and scalability across the platform. All features were designed to meet WCAG accessibility standards, improving usability for all users, and bahnhof.de adhered to non-discriminatory branding, reflecting inclusivity for all visitors.
B2B Software Design
For the FMS Flottenmanagement system by Jungheinrich, I worked on the concept and design of new features that support efficient, cross-location fleet management. I focused on creating user-centered interfaces that improve usability and enable data-driven decision-making in a complex B2B environment. I also contributed to the development of the design system to ensure consistency and scalability across the platform, enhancing the overall user experience and visual coherence of the product.
NFT Platform Design
I collaborated with another brand designer to create the brand design for HYPEWEAR and was responsible for designing the website/platform. The platform offers a curated selection of luxury and streetwear NFTs from top 3D designers and established brands in fashion, sports, music, and gaming.
Website Relaunch & Visual Concept
I led the design for the ORIS website relaunch, contributing to the successful project win. My work focused on developing a strong visual concept that honored the brand’s heritage while modernizing its appeal, ensuring the project's success.
Telemedicine App Design
As a UI designer, I played a key role in the concept and design of the ADAC Medical App, which offers telemedical services to travelers. The app provides quick access to expert advice from German-speaking doctors in case of illness during a trip. My work focused on creating an intuitive and user-friendly interface to enhance the app's accessibility and usability.
EXPERTISE
Product Design
UI/UX Design
Visual Design
Prototyping
Design System
Interaction Design
Branding
Teaching
EXPERIENCE
Freelance
2022 – Present
DEPT®
2021 – 2022
Accenture Song
2018 – 2021
UDG / PIA
2016 – 2018
DDB Hamburg
2014 – 2016
GGH Lowe
2013 – 2014
DDB Hamburg
2011 – 2013
McCann Erickson
2011
TEACHING
HTK academy
2019 – 2021
CLIENTS
TOOLS
CONNECT
Want to work with me, or just say hi?